On the morning of April 29, “Nihao! China” China Tourism Promotion and China–Denmark Tourism Cooperation Salon was successfully held at the China Cultural Center in Copenhagen. Featuring a rich and dynamic program alongside efficient and practical exchanges, the event presented China’s new tourism image, updated policies, and emerging opportunities, attracting strong participation from local travel industry professionals.
(MU, Xianghong, Director, China Cultural Center in Copenhagen)
Director Xianghong Mu of the China Cultural Center in Copenhagen delivered welcome remarks, extending greetings to all guests and outlining the latest developments in China’s culture and tourism sectors.
During the policy briefing and tourism resource presentation session, a comprehensive overview of China’s latest measures to facilitate inbound tourism was provided, including optimized visa policies, improved digital payment accessibility, and enhanced transportation convenience. Key tourism initiatives were also highlighted, including upcoming Familiarization Trips (FAM Trips) to China and the China International Travel Mart (CITM), with invitations extended to attending guests for participation.
In addition, representatives from the Copenhagen offices of Air China Limited and China Eastern Airlines Corporation Limited delivered presentations on their route networks and service advantages, offering Danish travelers more convenient options for travel to China.
(Mr. Michael Carstensen, Guest)
(Mr. Lars Nielsen, Guest)
In the experience-sharing and open discussion session, participants engaged in in-depth conversations on personal experiences, market trends, product development, and cooperation models, generating valuable insights and potential partnerships.
A lucky draw added an interactive highlight to the event, further energizing the atmosphere. The program concluded with a B2B networking reception, where guests continued discussions in a relaxed setting, fostering deeper connections and exploring future collaboration opportunities.
The “Nihao! China” Tourism Promotion Event not only showcased the latest achievements and vast potential of China’s inbound tourism market but also served as an effective platform for industry exchange between China and Denmark. As China continues to expand high-level opening-up, its inbound tourism sector is becoming increasingly attractive to international travelers, with the “Nihao! China” brand reaching global audiences in a more vibrant and engaging way.
