From September 15 to 21, a delegation of four Danish travel trade and media representatives, recommended by the China Cultural Center in Copenhagen, continued from Ningxia to Gansu for a Silk Road familiarisation trip lasting seven days and six nights. They were joined by 27 travel trade and tourism media representatives from eight other European countries: the United Kingdom, France, Germany, Italy, Spain, Switzerland, Luxembourg and Sweden. The delegation travelled along the Hexi Corridor, visiting Lanzhou, Zhangye, Jiayuguan and Dunhuang to explore the cultural heritage and natural landscapes of the Silk Road.
On September 15, the Gansu Provincial Department of Culture and Tourism held a tourism promotion event to introduce the province’s cultural and tourism resources to the visiting European delegation. The Gannan Bureau of Culture, Radio, Television and Tourism and several leading travel agencies in Gansu presented themed travel itineraries and cultural experiences tailored to European visitors’ interests. They also distributed promotional materials and discussed opportunities for cooperation with the European travel trade and media representatives.
During the trip, the representatives visited the Gansu Provincial Museum, took a night cruise on the Yellow River and rode a traditional sheepskin raft. They also tried making Lanzhou beef noodles and learned about local history and customs. Travelling west along the Hexi Corridor, the delegation visited the Giant Buddha Temple in Zhangye, the Rainbow Danxia landforms and Jiayuguan Fortress. In Dunhuang, the itinerary included the Mogao Caves, Yumen Pass, the Singing Sand Dunes and Crescent Moon Spring, and the Yadan Geopark. The representatives also explored Shazhou Night Market and tried traditional movable-type printing. The visits deepened their understanding of the history and culture of the Silk Road in Gansu and gave them a chance to appreciate the spectacular scenery along the route.
The trip helped Danish travel trade and media representatives learn more about Gansu and created opportunities for future tourism cooperation. Building on this visit, the China Cultural Center in Copenhagen will continue to support exchanges and cooperation between the Danish travel trade and local cultural and tourism organisations in China, encouraging more people in Denmark to get to know China through travel.
