Creativeness of Craftsmanship: The Beautiful Countryside by Design is a project curated and executed by Beijing Saisi Boyi Culture and Art Co., Ltd. (directly affiliated with the Center of InternationalCultural Exchange) and Sichuan Fine Arts Institute. Based on the research on rural cultural resources by fine arts academies from the perspective of creative design in recent years, the project aims at reinventing rural craftsmanship and catalyzing rural development. By discovering the pathway to rural revitalization, the project reveals the idyllic beauty of the countryside, unveiling the “sweep changes”of China’s rural landscape in the new developmentstage. Four distinct themes under which short videos and H5 were published on overseas China Cultural Centers’ online project repository platforms. Coupled with the “China Tourism and Culture Week”promotion campaign, a special media column was created on chinaculture.org, chinadaily.com.cn, ccdy.cn, ctnews.com.cn, the official websites of overseas China Cultural Centers, and cultural exchange magazines home and abroad to promote the project.

     “匠造——设计融入乡村发展”项目由中外文化交流中心直属北京赛思博艺文化艺术有限公司联合四川美术学院策划完成。围绕近年来艺术院校从设计创意角度开展乡村文化资源的研究，以活化乡村手工艺、赋能乡村发展为切入点，侧重讲述中国乡村振兴的道路，突出展现美丽乡村的舒适与美好，从而感受中国发展新阶段的“山乡巨变”。

     四个独立主题的短视频和H5通过海外文化中心线上项目库平台上向全球发布，并通过“中国旅游文化周”整体宣传，在中国文化网、中国日报网、中国文化传媒网、中国旅游报官网、海外中国文化中心官网、中外文化交流杂志等媒体开设专题报道。