The beauty of the countryside exists in the picturesque natural scenery and the rich folk customs inherited from generation to generation. There are ancient handicrafts, myths and fairy tales passed down orally, and traditional music, drama and time-honored production and customs. These intangible cultural heritages carry the cultural memory of all ethnic groups, and they are the spiritual spirits worth protecting.

The video series “Beautiful Countryside and Intangible Cultural Heritage Protection” selects five beautiful villages from China - Qingyang in Gansu, Leishan in Guizhou, Huayuan in Hunan, Nimu in Tibet and Fugong in Yunnan, and introduces their new stories that are full of life with the efforts of inheritors and protectors. Ancient Chinese poets said the place that made them feel at ease was their hometown. The beautiful countryside now is becoming the dream land for more and more urbanites.



Qingyang, Gansu

Qingyang boasts a long history and a splendid local culture. It features the magnificent North Carved Temple and a unique tradition of shadow puppetry.The fragrance pouches of Qingyang also enjoy widespread popularity.The skilled craftsmen of Gansu work on these bags, combining creative fashion with Intangible Cultural Heritage (ICH) craftsmanship, thereby giving new life to traditional handicrafts.

Leishan, Guizhou

Leishan is the cultural center of the Miao people. The people here are consummate craftsmen and forge delicate Miao silver ornaments. They also excel at singing and dancing. At festivals, they dance to the wind instrument lusheng and bronze drums while singing Miao songs.

Huayuan, Hunan

Huayuan traditional Miao embroidery is produced by a complex process. Every detail is imbued with Miao wisdom. Miao embroidery features diverse techniques, bright colors, and stylistic designs. Their common themes include flowers, birds, butterflies, dragons, and phoenixes, which represent Miao legends and creation myths as well as wishes for a better life.

Nyemo, Tibet Autonomous region

In Tibetan, Nyemo means "ears of wheat", a symbol of wishes for a good harvest. It is also the birthplace of Tibetan culture. Along with the spread of the Three Wonders of Nyemo and other aspects of Tibetan culture, the legacy of the ancient wisdom here is carried on for future generations.

Fugong, Yunnan

Fugong hand-made costumes are created using traditional weaving techniques. Distinctive designs, vibrant colors, and diverse patterns, have made them extremely popular. These costumes not only pass on ICH skills, but also constitute an emblem of the culture of Fugong and the elegance of its people.