On May 9, the Diplomatic Bazaar 2026 was successfully held at Gentofte Radhus in Denmark. The “Nihao! China” tourism brand made a notable appearance at the event, showcasing China’s rich tourism resources and profound cultural heritage to Danish visitors and international guests through displays featuring distinctive Chinese cultural and tourism elements. The presentation attracted broad attention and was warmly received by attendees.

As one of the major annual charity events organized by the diplomatic community in Denmark, this year’s bazaar brought together participants from numerous countries and regions. National booths showcased their respective cultures, traditional handicrafts, and tourism resources, creating a lively atmosphere and fostering vibrant international cultural exchange.

At the event, the Embassy of the People’s Republic of China in Denmark showcased Chinese cultural and creative products alongside cuisine, which were warmly received by visitors.  “Nihao! China” attracted a large number of local residents to stop and visit, engage in interactive exchanges, and make purchases. Numerous guests expressed strong interest in China’s tourism offerings and shared their hopes of visiting China in the future to experience its cultural charm firsthand.

The event also featured a variety of activities, including cultural performances and traditional handicraft displays, allowing visitors to experience the distinctive charm of different civilizations in a relaxed and enjoyable atmosphere. The appearance of the “Nihao! China” tourism brand further enhanced local audiences’ awareness and appreciation of China as a travel destination.

The event not only contributed to local charitable causes in Denmark, but also further strengthened people-to-people connections between China and Denmark through cultural and tourism exchanges, presenting a credible, appealing, and friendly image of China.